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In pagan traditions, the first day of autumn is a significant celebration known as the autumnal equinox. This day is celebrated as a time of balance and harmony between light and darkness as the days become shorter and the nights longer. It is a time to honor the changing seasons and give thanks for the harvest. During the autumnal equinox, pagans engage in various rituals and ceremonies to connect with nature and the earth's cycles. Many pagans gather in sacred spaces or natural settings to create altars adorned with symbols of the season, such as fruits, vegetables, acorns, and leaves. These altars serve as a focal point for reflection, gratitude, and setting intentions for the coming season.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.

For businesses in 2022, connecting with consumers to increase brand awareness and instill customer loyalty hinges on their ability to meet people where they are and create a community around their brand. During the BLAST Paris Major, Jamie Wootton, Head of Esports, witnessed an egg-citing marketing moment, and has now shared his thoughts on the matter with Digiday.

These altars serve as a focal point for reflection, gratitude, and setting intentions for the coming season. The main idea of the autumnal equinox in pagan traditions is to acknowledge the transitional nature of life and embrace the cycles of change. It is a reminder to remain in harmony with the natural world, letting go of what no longer serves us and finding balance within ourselves.

Eight Brands That Have Built Thriving Communities On Social Media

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.

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For businesses in 2022, connecting with consumers to increase brand awareness and instill customer loyalty hinges on their ability to meet people where they are and create a community around their brand. For most companies, that means establishing a strong presence on the social media platforms where their target audiences prefer to spend their time online.

Some companies are better at community building than others, and marketers can glean a great deal of insight into how to inspire and engage their organizations’ followers by observing the work of brands that have mastered the art and science of it. Here, members of Forbes Agency Council explore eight brands that maintain thriving communities on social media and the reasons why they’ve found such success.

Forbes Agency Council members explore brands that have built thriving communities online.

Photos courtesy of the individual members.

1. Scary Mommy

I have seen Scary Mommy blow up to 2.5 million Instagram followers. As a full-time working mom myself, I love that the brand is real and relatable. Scary Mommy is not scared to say what all of us parents are thinking, but it also gives so many amazing tools and tips that are attainable. I commend the brand and its marketing strategy across the board. - Jessica Kopach, The JKO Agency

2. Riot Games

Riot Games has created a thriving community on all social media platforms. The brand has been empowering content creators through its online community events and highly engaging festivals, encouraging a strong sense of loyalty and fellowship among the consumer base. - Kamaljit Singh, AMZ One Step

3. Duolingo

Duolingo has garnered 4.8 million followers on TikTok. Duolingo’s social team diligently stays on top of hashtag, sound effect and music trends to create timely and popular content. The brand has also become instantly recognizable via its mascot, Duo the green owl, and it consistently uses a specific brand voice in videos. - Tom Hileman, Hileman Group

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4. Gymshark

Gymshark has managed to build a $1 billion business with the help of influencer marketing and community building. By strategically partnering with creators, the company has managed to build a community of people who share similar goals, values and likes. This community has become tightly knit, and members see Gymshark as a representation of their fitness identity. - Anastasia Cecchetto, Ace Influencers

5. Jasper

The Jasper community on Facebook has been great to watch. Users of the AI writing tool truly love the product, and it’s very inspiring to see how they share their experience within the community. Any feedback, any issues they run into while using the tool—all of that probably gives the business leaders a ton of valuable insights. And that’s how they improve the product. - Solomon Thimothy, OneIMS

6. GoPro

GoPro has more than 19 million followers on Instagram, and for good reason. The brand shares its customers’ GoPro shots and tags them, making user-generated content a staple of the content they post. This equal exchange has helped the brand create a solid, tightknit community. The brand has been positioning itself as a camera for “creators,” and it is walking the walk via this built-in drive to share content— GoPro content! - Bernard May, National Positions

7. Mad Rabbit

Mad Rabbit has been building an incredible community across social media, specifically on Instagram. Its niche focus on tattoo culture, creativity and providing top-tier products for post-ink care coupled with a super-inclusive influencer strategy has clearly helped the brand build an engaged and passionate community and tap into the subculture around tattoos. - Michael Janiak, Pattern

8. Wendy’s On Twitter

The Wendy’s Twitter account has amassed a cult following for its relatable one-liners aimed at competitors’ food chains. With real-time reactions and tweets resembling a friendly chat more than a business account, the brand’s annual “Roast Day” garnered more user replies than every other brand mentioned on Twitter’s annual #BestOfTweets Brand Bracket combined. - Jonathan Schwartz, Bullseye Strategy

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This celebration often includes rituals that involve bonfires, drumming, dancing, and chanting. Pagans see this as a time to let go of the past and focus on new beginnings, much like the shedding of leaves from trees. Overall, the pagan first day of autumn, or autumnal equinox, is a time of reflection, gratitude, and embracing the cycles of change. It symbolizes the turning point in the year when the balance between light and darkness shifts, and nature prepares for the colder months ahead. It is a time to honor and connect with the earth and celebrate the abundance of the harvest..

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