the loft tahoe magic show

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Yuletide pagan festivities refer to the traditional celebrations and customs observed during the winter solstice. These festivities have ancient roots and were originally practiced by pagan cultures before the widespread adoption of Christianity. The term "Yuletide" comes from the Old Norse word "jól" or "jul," which referred to the winter festival held by the Norse people. It was a time to honor the gods and celebrate the turning of the year. The festival typically lasted for twelve days, starting on the winter solstice and ending on the first of January. During Yuletide, pagans believed that the sun was being reborn, symbolizing the return of light and the promise of spring.


The 40 new styles feature bright colors, patterns and textures, plus elevated trim details and tailoring inspired by Houston's own design aesthetic. "It's a celebration of the joy of sport and culture," Houston says.

And we re nearly doubling the number of locations carrying the collection, so now you can shop Houston White x Target at 400 total stores and on Target. Last year, we announced a multiyear partnership with North Minneapolis entrepreneur, designer and community builder and longtime Target partner Houston White.

Mascot houston pantsuit

During Yuletide, pagans believed that the sun was being reborn, symbolizing the return of light and the promise of spring. This concept was often represented through various rituals and symbols. For example, the lighting of a yule log was a common practice, symbolizing the return of the sun's warmth and light.

Houston White x Target Is Back, with New Summer Styles in Even More Stores

Last year, we announced a multiyear partnership with North Minneapolis entrepreneur, designer and community builder (and longtime Target partner) Houston White. The exclusive apparel and accessories brand Houston White x Target brought style, swagger and heart to our guests in the form of menswear-inspired blazers, flight suits and more. Now Houston White x Target is introducing new styles for the summer, serving up fresh designs and good vibes for all. Not only does the collection celebrate self-expression and the beauty of diversity, it's an example of our REACH commitment in action.

New styles, more stores

And we're nearly doubling the number of locations carrying the collection, so now you can shop Houston White x Target at 400 total stores and on Target.com.

"We're thrilled to expand our partnership with Houston White by offering new styles this season and bringing his assortment to even more stores across the country," says Jill Sando, executive vice president and chief merchandising officer, Target. "Houston's on-trend pieces reflect his passion for people to find their distinctive looks and express their unique style for work or play — all at a great value."

Fashion-forward style

The 40 new styles feature bright colors, patterns and textures, plus elevated trim details and tailoring inspired by Houston's own design aesthetic. "It's a celebration of the joy of sport and culture," Houston says.

Want some tips from the man himself? "I would go for the unexpected when styling this collection," he says. "Mixing opposite colors together for a fun and fresh new look. Lots of layering, and always finish the look off with a tied scarf around the neck and a bucket hat to top it off!"

Houston's personal favorites: the green ripstop vest, white short sleeve flight suit, and the lightweight twill jacket and jogger pants. The collection features inclusive adult sizes ranging from XXS-5X; and with prices starting at $15 and most items under $30, it's fashion-forward style for all, at an incredible value.

And there's more Houston White x Target in store — the multiyear partnership is just getting started.

"We're thrilled to expand our partnership with Houston White by offering new styles this season and bringing his assortment to even more stores across the country," says Jill Sando, executive vice president and chief merchandising officer, Target. "Houston's on-trend pieces reflect his passion for people to find their distinctive looks and express their unique style for work or play — all at a great value."
The loft tahoe magic show

Other customs included the hanging of evergreen boughs, which represented everlasting life, and the exchange of gifts, which symbolized goodwill and prosperity. Feasting was also an important aspect of Yuletide celebrations, with special foods and drinks being prepared to honor the gods and ensure a bountiful harvest in the coming year. Despite the spread of Christianity and its associated Christmas celebrations, many Yuletide pagan festivities have survived and been incorporated into modern holiday traditions. For example, the use of evergreen decorations, the lighting of candles, and the practice of gift-giving can all be traced back to pagan customs. In conclusion, Yuletide pagan festivities are ancient celebrations that take place during the winter solstice. They involve a variety of rituals and symbols that represent the rebirth of the sun and the promise of spring. Although many of these customs have been adapted and incorporated into modern holiday traditions, they still carry the essence of their pagan origins..

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the loft tahoe magic show

the loft tahoe magic show