Quiznos mascot ad campaign was a marketing campaign launched by the fast-food chain Quiznos in the early 2000s. The campaign featured a fictional animated character named "The Quiznos Spongmonkeys" who were portrayed as distorted, singing rodents. The main idea behind this campaign was to create a unique and memorable advertising campaign that would help the brand stand out from its competitors. The use of quirky and unconventional mascots was aimed at capturing the attention and curiosity of the audience, thus increasing brand recognition and sales. While the campaign was successful in generating buzz and attracting attention, it also received mixed reviews, with some praising its creativity and humor, while others found it disturbing and off-putting. Despite the controversy surrounding the ad campaign, it undeniably left a lasting impression on viewers and helped Quiznos establish itself as an innovative and creative brand in the fast-food industry.
A few months back, the Disneyland Resort shared that they would be retiring their Disneyland Annual Pass program. They stated that…
Reservation-based admission to one or both theme parks most days of the year, subject to availability of park reservations allocated to Magic Key passes, applicable pass blockout dates, and the Magic Key Terms and Conditions. Reservation-based admission to one or both theme parks most days of the year, subject to availability of park reservations allocated to Magic Key passes, applicable pass blockout dates, and the Magic Key Terms and Conditions.
Despite the controversy surrounding the ad campaign, it undeniably left a lasting impression on viewers and helped Quiznos establish itself as an innovative and creative brand in the fast-food industry..
Disney just agreed pay $9.5 million to disgruntled Magic Key-holders who bought all-access passes only to have certain days barred
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Children are pushed in their stroller as a family visits Disneyland. FREDERIC J. BROWN/Getty Images Redeem now- Disney is agreeing to make individual payments to people who had a "Magic Key" pass to their parks.
- The lawsuit arose when Magic Key pass-holders could not go to Disney parks on certain dates.
- All Magic Key pass holders will benefit from the agreement if approved.
After over a year and a half of litigation, Disney is agreeing to pay out settlements to people who purchased Magic Key park passes in 2021.
The class action lawsuit was filed by Jenale Nielsen in Dec. 2021 in the Supreme Court of California in Orange County after she bought her Dream Key for visits to the Disneyland Resort in Anaheim, California.
Shortly after Nielsen bought her Dream Key pass for almost $1,400, she found out the pass description wasn't all she'd imagined — despite the promise of no blackout dates, over half of the days in the month she wanted to visit, November 2021, were unavailable.
After more research, Nielsen found that there were still new tickets available for purchase, meaning the parks were not at capacity, according to the filing, but instead just blacked out.
Advertisement AdvertisementThe suit alleged that thousands of people may have been similarly impacted.
Now, in a proposal for the settlement's approval, Disney has agreed to pay out $9.5 million in the form of $67.41 to all of the class members. According to the settlement, the class includes over 100,000 people.
The individual settlement payment will not cover even one standard theme park ticket, which starts at just over $80 per day.
David Marcus, a law professor at the University of California, Los Angeles, told CNN that a judge will now have to give approval to the settlement preliminarily, and then assess its terms.
Advertisement AdvertisementThose who were impacted will likely have to wait several months to receive a check, said Marcus, but can expect to get a notice of the settlement beforehand.
Lawyers for Disney and Nielsen did not immediately respond to Insider's request for comment, sent outside regular business hours.
After more research, Nielsen found that there were still new tickets available for purchase, meaning the parks were not at capacity, according to the filing, but instead just blacked out.
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Reviews for "Quiznos' mascot: the key to customer loyalty"
- Sarah - 2 stars - I found Quiznos' mascot ad campaign to be quite annoying. The commercials with those strange rat-like creatures really turned me off. They looked creepy and made me lose my appetite. I didn't understand the connection between those mascots and the food they were promoting. Overall, it was just off-putting and made me choose other fast-food options.
- John - 1 star - I couldn't stand Quiznos' mascot ad campaign. The commercials felt like they were trying way too hard to be quirky and funny. The characters were strange and not at all appealing. Instead of making me want to try their food, they just made me want to change the channel. I think Quiznos should reconsider their advertising strategy and focus on more relatable and appetizing content.
- Mary - 2 stars - The Quiznos mascot ad campaign was a complete miss for me. The commercials were confusing and didn't make me crave their sandwiches. I couldn't understand the purpose behind those weird rat-like mascots. They were more distracting than anything else. Quiznos should have invested in a more straightforward and appealing advertising approach.
- Michael - 3 stars - I wasn't a big fan of Quiznos mascot ad campaign. The characters they used were strange and didn't seem to have any connection to the food they were promoting. However, I must admit that their sandwiches were pretty tasty. The ad campaign didn't do justice to the quality of their food. Quiznos should focus on showcasing their delicious offerings instead of relying on bizarre mascots.